Visual design overview

Our design elements provide a powerful set of tools for conveying the unique personality that can only be Berkeley. They set the stage for storytelling and allow you to instantly establish an immediate connection to the brand.

Color Along with our logo, our color palette is the most recognized aspect of Berkeley’s brand identity. Using color appropriately is vital to reflecting a cohesive image. Typography Typography—used thoughtfully—is another powerful brand tool to add visual meaning to what is communicated. Berkeley’s typography is clear and clean, and flexible enough to apply in a wide range of applications. Photography Our photography connects people with Berkeley in a way that words alone can’t. Used along with graphic elements, these tools provide a rich resource for visual storytelling. Graphic Elements We offer a variety of graphic tools to create a unique but branded look. They can add visual interest to your communications and enhance storytelling. Business Documents Every organization depends on a variety of business documents. Find brand templates from Microsoft Word to PowerPoint to Google Docs.

Quick start guide Are you in a hurry? Here’s a download to help you get started. This quick start zip file (116MB) includes: Berkeley logo Adobe Swatch Exchange files with the Berkeley brand colors Graphic Elements Graphic Element templates (Illustrator files) A handful of general campus photos Powerpoint Templates Word Templates A form to get the font family - Freight