Editorial style guide
The Associated Press Stylebook is the foundational style guide for the campus. Faculty, staff and students can access the AP Stylebook through the Library. A UC Berkeley-specific style guide is under development. Please check back for updates.
Brand Architecture System
The primary objective of brand architecture is to provide clarity about the UC Berkeley brand and to help standardize its application. It provides functional guidelines for developing logo lockups and other visual applications.
Brand Partnership System
To ensure that the standards of UC Berkeley are upheld, this set of guidelines defines the variety of campus and corporate entities we collaborate with. It provides functional guidelines for developing logo lockups and other visual applications to communicate varying levels of engagement and campus presence.