Protecting our brand

Brand Protection protects the UC Berkeley name, seal, wordmark, trademarks, icons, images, logos, landmark representations, slogans, or other insignia and, in certain situations, licenses use of the UC Berkeley name and trademarks.

To request use of the UC Berkeley marks in film/television productions, advertising, press releases, marketing communication materials or social media and/or websites, submit a Permission Request Form.

To report misuse of the university’s name or marks, complete a Misuse Report Form.

For any other brand protection inquiries, email Brand Management directly.

UC Berkeley’s licensing program protects and promotes the use of the university’s logos, name, seal, wordmarks and landmarks on branded products. By licensing high-quality, ethically-sourced products, the licensing program works to strengthen and advance the image of the university while creating brand awareness in the retail marketplace. Review the list of licensed vendors on their website and request royalty waivers for products based on your planned usage.

University Business Partnerships & Services (UBPS) creates partnership opportunities that align with UC Berkeley’s values and mission of teaching, research and public service. In support of these opportunities, UBPS manages the University Partnership Program (UPP) which collaborates across units to build meaningful, university-wide relationships with business partners. UBPS also provides consultation services to departmental units and campus groups looking to develop or broaden sponsorships with business partners. Since 2015, UBPS’ partners have contributed over $24 million to the university in support of campus programs and initiatives, impacting thousands of students, faculty, staff and alumni.