When used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what is communicated. Berkeley’s typography communicates clearly and cleanly, and is flexible in a wide range of situations. Flexibility comes from using one type family that contains all necessary styles.
Our university typeface, Freight, features Sans, Text and Micro fonts. The Freight family was selected because it is warm, open and legible at all sizes. Freight is an Open Type font family made up of three styles, each with six weights and an extensive character set. Each style includes small capitals, fractions, standard ligature, lining and oldstyle figures, and more. The Freight family supports over 90 languages.
The Berkeley Brand Freight font family can be accessed free of charge from Adobe Fonts through the Creative Cloud desktop application.
Alternative web font
Open Sans is recommended as the free web font alternative to Freight Sans. Commissioned by Google and optimized for web and mobile interfaces, Open Sans has excellent legibility characteristics in its letterforms. Like Freight Sans, it is a humanist sans serif typeface with a friendly appearance. Open Sans is downloadable free of charge directly from the Google fonts website.
Georgia and Lucinda Sans (PC), and Lucinda Grande (Mac), are recommended fonts for use in business documents.