Background image: Rays of light stream past the Campanile on the UC Berkeley campus at sunset
Photo by Keegan Houser
Protecting, strengthening and leveraging our over 150 year reputation for generating unparalleled intellectual, economic and social value — and challenging convention — to reimagine the world.
Berkeley is one of the world’s most respected brands. As communicators, we are guardians of the brand. We work to ensure that no matter where our community members encounter our brand — a website, a newsletter or a public event — they are left with an impression that reflects our stature and ethos. On this site, you will find tools, templates and resources to help unify and strengthen our collective communications.