Protecting Our Brand

The Office of Communications & Public Affairs works closely with partner units across campus to manage the use of our brand assets and protect our brand from misuse. Everyone who works at Berkeley has a vital role to play in protecting and promoting our valuable brand. Please reach out to the units below when you have a need for their services.

Business Contracts and Brand Protection (BCBP) 

BCBP oversees the execution of certain business contracts for the Berkeley campus. In addition, BCBP protects the Berkeley name, seal, wordmark, trademarks, icons, images, logos, landmark representations, slogans, or other insignia and, in certain situations, licenses use of the Berkeley name and trademarks. To request use of the Berkeley marks in film/television productions, advertising, press releases, marketing communication materials or social media and/or websites, submit a Trademark Use Request Form ( To report misuse of the university’s name or marks, complete a Trademark Misuse Report ( For any other brand protection inquiries, contact them at

Campus Licensing Office

Berkeley’s licensing program protects and promotes the use of the university’s logos, name, seal, wordmarks and landmarks on branded products. By licensing high-quality, ethically-sourced products, the licensing program works to strengthen and advance the image of the university while creating brand awareness in the retail marketplace. Review the list of licensed vendors on their website and request royalty waivers for products based on your planned usage.

University Business Partnerships & Services (UBPS) 

UBPS creates partnership opportunities that align with Berkeley’s values and mission of teaching, research and public service. In support of these opportunities, UBPS manages the University Partnership Program (UPP) which collaborates across units to build meaningful, university-wide relationships with business partners. UBPS also provides consultation services to departmental units and campus groups looking to develop or broaden sponsorships with business partners. Since 2015, UBPS’ partners have contributed over $24 million to the university in support of campus programs and initiatives, impacting thousands of students, faculty, staff and alumni.