Our color palette
Beyond our logo, color is the most recognizable aspect of our brand identity. Colors were selected that reflect our bold, diverse community and given names that reflect their inspiration. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Berkeley image or visual story.
When using color builds, always use the color values listed here. They were adjusted for the best reproduction in print and on screen and do not match Pantone® Color Bridge breakdowns.
The Berkeley color palette has two layers: primary and secondary palettes, each with its own subgroupings of colors. The primary palette is broken into heritage and alternate heritage colors.
The secondary palette is broken into four groups: neutrals, vibrants, brights and darks. Each is represented by a column in the grid below, with colors getting progressively darker in value from left to right. The following pages break down each column into individual colors and show ways to create unique color palettes within the larger Berkeley palette.