Brand Advisory Committee


The Brand Advisory Committee’s charge is to review and advise on proposed changes to the UC Berkeley brand guidelines and strategy. The committee will serve in an advisory capacity and make recommendations to Communications & Public Affairs for final decision-making.

As stewards of one of the most recognized and highly-regarded higher education brands in the world, it is imperative that we be thoughtful in how we represent the campus to the world. We have a duty to protect the brand and the excellence and storied history it represents. We have an opportunity to leverage the brand in ways that further and support our mission. And we have an obligation to continuously strengthen the brand and ensure it can continue to be leveraged to create opportunities for generations to come.

The committee’s tasks are as follows:

  • Meet as needed to review proposed changes to the brand guidelines. 

  • Surface and provide feedback on issues and challenges related to the brand and contribute to discussions around possible solutions.

  • Advocate for principal brand strategy and serve as an ambassador for the brand.

Committee membership


  • Patrick Holmes, Executive Director Of Communications & Marketing, Communications & Public Affairs


  • Elizabeth Brashers, Chief of Staff, Research
  • Courtney Chandler, Chief Administrative Officer, Haas School of Business
  • Jocelyn De Jong, Assistant Vice Chancellor and Director, Undergraduate Admissions
  • Markeisha Everett, Chief Marketing And Communications Officer, Athletics
  • John Flanagan, Dean, School of Optometry
  • Neil Freese, Creative Director, Communications & Public Affairs
  • Amy Gardner, Executive Director, University Business Partnerships & Services
  • Khira Adams Griscavage, Associate Chancellor
  • Sara Guyer, Dean, Arts and Humanities, College of Letters & Science
  • Eryn Hong, Manager, Brand Protection and Business Projects, Business Contracts and Brand Protection
  • Andrea Lambert, Chief of Staff, Executive Vice Chancellor and Provost
  • Oliver O’Reilly, Vice Provost, Undergraduate Education
  • Bill Reichle, Chief of Staff, Administration
  • Colleen Rovetti, Executive Director, External Relations & Marketing Communications, University Development and Alumni Relations
  • Amy Robinson, Assistant Dean, Administration and Finance, College of Letters & Science
  • Ellen Topp, Director of Communications, Student Affairs
  • Ashley Villanueva, Director of Communications, Division of Equity & Inclusion  

Design subcommittee


  • Neil Freese, Creative Director, Communications & Public Affairs


  • Laurie Frasier
  • Sarah Fullerton
  • Dean Poblete
  • Ute Frey
  • Siobhan Harris
  • Adam Lau
  • Larissa Leck
  • Bora Reed
  • Ashley Villanueva
  • Caitlin Appert-Nguyen
  • Eric Craypo
  • Michelle Phillips
  • Ariel Feinberg Berson