The UC Berkeley logo represents us at the very highest level and is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. The Cal Athletics script mark should never substitute for the Berkeley logo.
In order to maintain this consistency, a few simple guidelines should be followed.
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Logo
Primary usage
Primary usage: Alternate
Secondary usage
Limited use logo
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The Berkeley logo should never be recreated or typeset. Only official logo files should be used in communications.
The primary color option for our logo is Berkeley Blue (Pantone® 282). It is intended to be used on lighter backgrounds and images in order to maintain legibility.
Another acceptable color option is to reverse the logo out to White on darker backgrounds and images.
The primary usage option is preferred. However, in more casual usage, the logo may be used in California Gold (Pantone® 123) on a background of Berkeley Blue (Pantone® 282). The legibility of this version is compromised when used on other background colors, including white.
The logo can appear in Black only for black-and-white and grayscale scenarios.