We all want to tell a compelling, forward-thinking story about the Berkeley experience. While there are many different internal and external audiences, the tools presented here should inspire each of us to take part in the Berkeley story.

Brand Story

If every message comes from the same conceptual core, we will present an institution whose whole is greater than the sum of its parts.

Toolkit

Use these tools to create a unique look and feel that will make Berkeley recognizable to all audiences.

Showcase

See examples of pieces that use the Berkeley look and feel, and share your work.