Our secondary marks
The UC Berkeley seal
The UC Berkeley seal was adapted from the original University of California seal designed in 1895 by Tiffany & Co. It is an important part of our heritage and reinforces our legacy of leadership. The seal should be used with restraint and not as the primary focus.
The walking bear
The California Golden Bear is a powerful symbol of courage and strength and is deeply rooted in California history. The walking bear secondary mark represents the Golden Bear mascot and may be used in non-athletic, community-building and school spirit contexts. It should always be used in conjunction with the UC Berkeley logo but not in place of it or in such a way as to infer it is the primary logo of the university. The bear should not be used as a social media icon.
Web icons
Social media icons
Campus units should use their departmental branding as the profile image. The Office of Communications & Public Affairs can provide units with logo lockups sized appropriately for a variety of social media platforms.
Request a social media lockup
Social media lockup packages include a set of PNG files sized for the following platforms:
- X/Twitter: 400 x 400px
- Facebook: 200 x 200px
- Instagram: 150 x 150px
- LinkedIn: 400 x 400px
- YouTube: 800 x 800px
Favicon
Use the “B” monogram as the website favicon (i.e., the small icon displayed in the browser’s address bar, or displayed next to the page’s name in a list of bookmarks). The minimum size for our favicon is 16 x 16 px. Communications & Public Affairs may approve additional uses where space is limited. The “B” monogram may not be modified or locked up with sub-brands.
Reminder
The secondary marks and icons should never be used in a way that infers they are our primary logo. They should never be locked up with the primary UC Berkeley logo or used in place of it.