Primary logos, marks and unit lockups
Primary university logo, university seal & athletics marks
Use of the primary university logo and university seal is only granted in limited instances, with permission from the Office of Business Contracts & Brand Protection. UC Berkeley students are prohibited from using official campus branding.
Unit or department logo lockups
In most instances, UC Berkeley units and departments should use a logo lockup. All lockups must be produced by the Office of Communications & Public Affairs. To request a set of logo lockups, please complete the form below. You will receive a package of all applicable lockup style variations, in all five colorways, in a variety of file formats including png, svg, eps, and pdf.
Secondary brand assets
Use of the B monogram is subject to brand guidelines as defined in the visual identity section of this website. The mark should never be used in a way that infers it is our primary logo and should never be locked up with the primary UC Berkeley logo or used in place of it.
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