Walking Bear usage

The Walking Bear logo (“Walking Bear”) is available for use by most (but not all) campus departments on products, within the following guidelines:

• The Walking Bear must be used in a secondary location away from official departmental branding (“UC Berkeley [department/ program name]”), as it may not be used as part of the official departmental branding, or directly adjacent to, beneath, or above it. Approved use example: official departmental branding can be on the front of the item, and the Walking Bear on back, or vice versa.
• The Walking Bear is allowed for use on products where official departmental branding is used. No off-brand departmental branding can be used with the Walking Bear.
• The logo must be used in its original vector format in the following colors only: athletic or campus blue, athletic of campus gold, bright white, black, or a shade of grey. 
• To have the best chance at a first submission product approval for the licensee, please be sure that, aside from the color variations listed above, no alterations are applied, including but not limited to:
• The Walking Bear must always maintain its outline or silhouette, and that cannot be altered or broken.
• The Walking Bear is not layered on top of other art or placed on busy backgrounds or colors that reduce visibility.
• The Walking Bear is used in the approved direction (facing right) and horizontally.
• The Walking Bear is without any patterns, logos, text, or other designs inside it.
• The Walking Bear requires a trademark symbol (TM), in the correct location and scaled along with the logo to maintain its integrity. Licensees have that correct vector art with TM and can easily switch out or provide the correct art.
• The Walking Bear must be used in its entirety; it cannot be partially used or shown on the item. The Walking Bear is not a ‘graphic element’ and cannot be used as such.
• Only the Walking Bear is approved for campus departmental use. The wordmarks Bears, Go Bears, and Go Bears! are not permitted for departmental use

Disclaimer: These are broad stroke guidelines. All art for product use will be reviewed and approved on a case-by-case basis. In addition, these guidelines are for all campus orders no matter how or why they are being created or used. Remember to use a licensee, which is a UC requirement.

For questions about licensees or these product guidelines, please contact [email protected] or [email protected].

• The Walking Bear must not be locked up with departmental branding and should not be placed directly adjacent to, beneath, or above a logo lockup.
• The Walking Bear must be used in addition to, and not in place of, official departmental branding.
  • The walking bear should not be used in website headers. (Departmental branding should be used in website headers.)
  • The walking bear can be used in website footers or in other secondary locations on a webpage as long as all other guidelines are adhered to.

• The Walking Bear is prohibited from being used in conjunction with any off-brand departmental branding (including on websites that are not brand-aligned).
• The Walking Bear must be used in the approved direction (facing right) and horizontally.
• The Walking Bear cannot be used as a social media icon.
• The Walking Bear must always maintain its outline or silhouette. The outline must not be altered or broken.
  • Do not modify the vector artwork. (Changing the color to an approved color is acceptable.)
  • The Walking Bear must be used in its entirety; it cannot be partially used.
• The Walking Bear can be used in the following color combinations:
  • California Gold on Berkeley Blue
  • Berkeley Blue on California Gold
  • White on Berkeley Blue
  • Berkeley Blue on white
  • White on black
  • Black on white
• Using the Walking Bear correctly:
  • Don’t stretch or distort the Walking Bear
  • Don’t layer the Walking Bear on top of other art or placed on busy backgrounds or colors that reduce visibility.
  • Patterns, logos, text, or other design must not be placed inside the Walking Bear.
  • Don’t place the Walking Bear on top of photographs
  • The Walking Bear should not be duplicated to create a Walking Bear pattern.
  • The Walking Bear must not be combined with any other shape or graphic element to create a new logo.