Public Affairs Editorial style guide TK Brand Architecture System The primary objective of brand architecture is to provide clarity about the UC Berkeley brand and to help standardize its application. It provides functional guidelines for developing logo lockups and other visual applications. Brand Partnership System To ensure that the standards of UC Berkeley are upheld, this set of guidelines defines the variety of campus and corporate entities we collaborate with. It provides functional guidelines for developing logo lockups and other visual applications to communicate varying levels of engagement and campus presence.