Social media overview

Social media is a powerful channel used to disseminate relevant news to your community, listen to voices and perceptions about your department and connect with your audience online.

Unlike traditional communication, social-media communication brings with it a number of challenges: publishing speed, 24/7 connectivity and a desire for a two-way conversation versus one-way promotion.

Platforms So many channels, so little time! Choose thoughtfully. Guidelines These guidelines are intended to support all units, departments, schools and colleges in their social media efforts. Directory All active university accounts are listed here.

Twitter @UCBerkeley RT @sciencemagazine: "Ensuring responsible use of genome editing will enable #CRISPR technology to improve the well-being of millions of pe… about 1 hour ago

Please contact Kathryn Bader, social media director, Office of Communication and Public Affairs, with any questions, suggested updates consultation requests or to join #BeSocial, our monthly gathering of campus social media managers.