Social media is a powerful channel used to disseminate relevant news to your community, listen to voices and perceptions about your department and connect with your audience online.

Unlike traditional communication, social-media communication brings with it a number of challenges: publishing speed, 24/7 connectivity and a desire for a two-way conversation versus one-way promotion.



So many channels, so little time! Choose thoughtfully.


These guidelines are intended to support all units, departments, schools and colleges in their social media efforts.


All active university accounts are listed here.

Please contact Kathryn Bader, social media director, Office of Communication and Public Affairs, with any questions, suggested updates consultation requests or to join #BeSocial, our monthly gathering of campus social media managers.