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UC Berkeley

Brand Guidelines

Brand
- nobel-parking
Identity
- - Overview
  - Logo
- - Seal
  - Stationery
Visual design
- visual_megamenu
Web design
- openberkeley_upp_468x312
Social media
- Berkeley Squirrels
- - Overview
  - Guidelines
- - Platforms
  - Directory
Resources
- - Downloads
  - FAQ
  - Community
- - Tutorials
  - Showcase

Downloads

Brand manuals

Brand Guidelines (PDF)
Brand Positioning (PDF)
Brand Architecture (PDF)
Brand Partnerships (PDF)

Brand training

Brand training presentation (PDF)
Brand training workbook (PDF)
Brand workshop sample files (128 MB ZIP)
Creative brief

Brand videos (Youtube)

Berkeley Brand video (Reach Further)
That's Berkeley
Welcome to Berkeley / Welcome to Cal
Innovation for the greater good

Identity

Logo (1.5 MB ZIP)
Seal (2.6 MB ZIP)
Stationery (2 MB ZIP)

Visual design

ASE files (3 KB ZIP)
ACO files (3 KB ZIP)
Light leaks library (3.3 MB ZIP)
Color correction library (1.9 KB ZIP)
Quick start (116 MB ZIP)
Model release form (PDF 30 KB)
Model release form - Spanish language (PDF 31 KB)

Graphic elements

Structural, Aperatures, Tesselations, Prisms (4 MB ZIP)
Pre-designed templates: Tesselation (25.4 MB ZIP)
Pre-designed templates: Aperatures (23.4 MB ZIP)

Business documents

PowerPoint templates (4.8 MB ZIP)
Google slide template Bright (CalNet required)
Google slide template Heritage (CalNet required)
Theme colors (3.9 KB ZIP)
Word templates (2.2 MB ZIP)
Google Doc template Memo 2 (CalNet required)

Contact us

White

Large text (18px bold/24px regular or greater)
Berkeley Blue 003262
Founder’s Rock 3B7EA1
Web Medalist C4820E
Wellman Tile D9661F
Rose Garden EE1F60
Golden Gate ED4E33
South Hall 6C3302
Web Lap Lane 00A598
Web Pacific 46535E
Web Soybean 859438
Stone Pine 584F29
Web Grey 888888

Small text (under 18px)
Berkeley Blue 003262
South Hall 6C3302
Web Pacific 46535E
Stone Pine 584F29

Black

Large text (18px bold/24px regular or greater)
Founder’s Rock 3B7EA1
California Gold FDB515
Web Medalist C4820E
Wellman Tile D9661F
Rose Garden EE1F60
Golden Gate ED4E33
Web Bay Fog DDD5C7
Lawrence 00B0DA
Web Lap Lane 00A598
Sather Gate B9D3B6
Ion CFDD45
Web Soybean 859438
Web Grey 888888
Grey EEEEEE

Small text (under 18px)
California Gold FDB515
Web Medalist C4820E
Wellman Tile D9661F
Rose Garden EE1F60
Golden Gate ED4E33
Web Bay Fog DDD5C7
Lawrence 00B0DA
Web Lap Lane 00A598
Sather Gate B9D3B6
Ion CFDD45
Web Soybean 859438
Web Grey 888888
Grey EEEEEE