Visual design

Every organization depends on a variety of business documents. Find brand templates from Microsoft Word to PowerPoint to Google Docs.

We offer a variety of graphic tools to create a unique but branded look. They can add visual interest to your communications and enhance storytelling.

Our photography connects people with Berkeley in a way that words alone can’t. Used along with graphic elements, these tools provide a rich resource for visual storytelling.

Typography—used thoughtfully—is another powerful brand tool to add visual meaning to what is communicated. Berkeley’s typography is clear and clean, and flexible enough to apply in a wide range of applications.

Along with our logo, our color palette is the most recognized aspect of Berkeley’s brand identity. Using color appropriately is vital to reflecting a cohesive image.