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Brand Partnerships (PDF)

This manual, completed in August 2016, looks at corporate-university partnerships from both a holistic point of view as well as detailed logo lockup options. Review it to determine the best way to leverage one of the most valuable assets we have – the Berkeley brand.

Brand Architecture (PDF)

This manual, completed in August 2016, takes a deeper dive into organizational hierarchy, naming conventions and logo lockups for colleges and units. You will find it useful when creating marketing materials or digital assets for your area of expertise.

Brand presentations

Brand presentations are used at meetings and conferences on campus. You can download and review these if interested.