A primer on the positioning and creative platform for the Berkeley brand. Learn the key aspects that make us a unique and highly valued brand around the world.
Brand platform
Brand manuals
Brand manuals are guidebooks created to help units understand how to apply messaging and design rules (brand guidelines pdf), find their place in the hierarchy of units on campus (brand architecture pdf) and leverage the power of Berkeley brand if you partner with other entities or corporations (brand partnerships pdf).
Brand training
Brand training sessions are organized through multiple organizations and channels on campus. See our training calendar with updated listings.
Brand videos
Brand videos showcase different aspects of the Berkeley brand. These can be shown at campus, alumni and public events.
Brand campaign
Our first brand advertising campaign shows how our research and advocacy efforts will change the future and impact people’s daily lives.
Creative briefs
Creative briefs are extremely useful when used to initiate communications projects. Download a template to use within your unit.
Brand protection
The brand management team works closely with the Office of Business Contracts and Brand Protection (BCBP) to provide guidance on trademarks and intellectual property.
