Brand Positioning (PDF)

This manual contains detailed messaging suggestions for key audiences, alongside positioning and research insights from the main Brand Guidelines manual.

The Berkeley Brand Manual (updated September 2021) (PDF)

This is an updated and expanded version of the Berkeley brand book that we originally created in 2013. The manual provides guidance on design related matters, such as fonts, colors and graphic design elements, alongside information on our branding research and positioning statement. It includes sections on Brand Architecture and Brand Partnerships.