Below is a selection of brand manuals that we reference all the time. We hope you will too.

The Berkeley Brand Manual (updated June 2019) (PDF)

The Berkeley Brand Manual (updated June 2019) (PDF)

This is an updated and expanded version of the Berkeley brand book that we originally created in 2013. The manual provides guidance on design related matters, such as fonts, colors and graphic design elements, alongside information on our branding research and positioning statement. It includes sections on Brand Architecture and Brand Partnerships.

Brand Positioning (PDF)

Brand Positioning (PDF)

This manual contains detailed messaging suggestions for key audiences, alongside positioning and research insights from the main Brand Guidelines manual.

A snapshot of communications materials that showcase the Berkeley brand.