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Color

Along with our logo, our color palette is the most recognized aspect of Berkeley’s brand identity. Using color appropriately is vital to reflecting a cohesive image.

Typography

Typography—used thoughtfully—is another powerful brand tool to add visual meaning to what is communicated. Berkeley’s typography is clear and clean, and flexible enough to apply in a wide range of applications.

Photography

Female student with purple hair in Sproul Plaza

Our photography connects people with Berkeley in a way that words alone can’t. Used along with graphic elements, these tools provide a rich resource for visual storytelling.

Graphic Elements

We offer a variety of graphic tools to create a unique but branded look. They can add visual interest to your communications and enhance storytelling.

Business Documents

Every organization depends on a variety of business documents. Find brand templates from Microsoft Word to PowerPoint to Google Docs.